The aim of this study was to recognize and analyze the effective factors on employee work motivation in an industrial production unit applying thematic analysis approach. The purpose of the current study was considered as an applied research. The research method was qualitative and the statistical population was consisted of all 270 employees in different levels of an auto-parts manufacturing company in 2020-2021. Judgment sampling was done until the theoretical saturation was acquired. Applying in-depth and heurictic interviews, 17 individuals, both managers and non manager personnel at different levels of the company were questioned. The analysis method of this research was thematic analysis (Braun & Clarke) using MAXQDA2020 software. The findings indicate the identification of ten main themes as factors affecting work motivation was indicated, including perceived organizational justice, perceived organizational support, job involvement, occupational hardiness, compensation management, leadership style, economic status, role clarity, job security, and job demands. According to the results each of the main themes has a share of employees' work motivation while managers were better able to improve the work motivation of employees and affect their performance by considering identified perceptual factors derived from the qualitative analysis method.
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